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Graduate Certificate Programs
Entrepreneurship and Technological Innovation
Department of Business and Information Technology
Change and growth in Missouri and America require the training and nourishing of entrepreneurs. Many individuals, however, do not yet recognize the entrepreneurial spirit in themselves. While you may not be sure if you have what it takes to drive innovation, recent entrepreneurship research indicates that many of the skills and much of the knowledge of successful entrepreneurs can be developed and taught in the classroom.
The graduate certicate in Entrepreneurship and Technological Innovation will help spark your entrepreneurial spirit and provide a solid foundation on which to build your skills and knowledge. To that end, the program focuses on the following competencies:
- Recognizing opportunity
- Fostering innovations
- Leveraging resources
- Design thinking
- Assessing opportunity
- Mastering creativity
- Mitigating and managing risk
- Implementing new ideas
- Planning under uncertainty
- Building and managing networks
- Focus and adaptability
- BUS 5980: Business Models for Entrepreneurship and Innovation
- MKT 5310: Digital Marketing and Promotions
Choose two courses from the following:
- BUS 6150: Advanced Customer Focus and Satisfaction
- BUS 5580: Strategic Management
- IST 5251: Technological Innovation Management and Leadership
- IST 5886: Prototyping Human-Computer Interactions
- IST 6335: Mobile Technology for Business
- IST 6654: Advanced Web and Digital Media Development
BUS 5980: Business Models for Entrepreneurship and Innovation
This course provides the material and practice required to develop insights into the nature and application of business models. It will help you to develop skills in improving current models and developing new business models. The course will focus on increasing the skills and knowledge required to generate original and creative models to support value creation. Prerequisites: Senior or Graduate standing
MKT 5310: Digital Marketing and Promotions
This course will touch on the concepts of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Speci cally, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics. Students will be asked to work in small groups as they learn to solve marketing problems by thinking outside the box. Prerequisites: Psych 1101
BUS 6150: Advanced Customer Focus and Satisfaction
Major emphasis is given to the concept of customer focus, with coverage of techniques for obtaining customer needs, measuring customer satisfaction, developing products and services to satisfy customers, and maximizing the bene ts of customer feedback. Individual focused research is included. Prerequisite: MKT 3110 or MKT 3105 or Eng Mgt 3510
BUS 5580: Strategic Management
Study of the formulation and implementation of corporative, business and functional strategies designed to achieve organizational objectives. Case studies and research reports may be used extensively. Prerequisites: MKT 3110 or Eng Mgt 3510; Finance 2150 or Eng Mgt 3200; Senior Standing
IST 5251: Technological Innovation Management and Leadership
The course focuses on the knowledge and skills necessary for the development and implementation of effective strategies for the management of technology-based organizations. This involves: developing a general management perspective on technology and innovation, examining the problems of new product development, identifying distinctive technological competencies, licensing and marketing technologies, assessing the organizational and industrial context of technology. Prerequisite: Senior or Graduate Standing
IST 5886: Prototyping Human-Computer Interactions
This course covers designs, methods and tools for creating low and high delity prototypes of information technology systems, which is part of the iterative design cycle commonly used for the creation of usable information technologies. Prerequisites: Preceded or accompanied by IST 5885
IST 6335: Mobile Technology for Business
Overview of mobile technology use in business environments. Topics include: mobile industry; mobile network and wireless standards; mobile devices; mobile web design and app development; social and user experience issues; mobile marketing and commerce. Project required. Prerequisites: IST 3333 or equivalent
IST 6654: Advanced Web and Digital Media Development
This course covers advanced techniques and tools for the design and development of web-based media, including text, graphics, animation, audio, and video. This course is an advanced version of Web and Digital Media Development, with additional assignments. Prerequisites: Graduate standing
The graduate certificate program is open to all individuals holding a bachelor’s, master’s or Ph.D. degree in areas such as business, social sciences, technology, engineering, or related disciplines.
In order to receive a Graduate Certificate, the student must have an average graduate cumulative grade point of 3.0 or better on a 4.0 scale in the certificate courses taken. Students admitted only to the certificate program will have non-degree graduate status but will earn graduate credit for the courses they complete.
If the four-course sequence approved by the graduate advisor is completed with a grade of B or better in each of the courses taken, the student will, upon application, be admitted to the Master of Business Administration or to the Master of Science in Information Science and Technology. The certificate courses taken by students admitted to the program will count towards the MBA program or the M.S. in Information Science and Technology degree program.
Once admitted to the Certificate program, a student will be given three years to complete the program as long as a B or better average is maintained in the courses taken.
Graduate certificates were designed as a gateway to a master’s degree. If a student earns a B or better in each certificate course they may continue for the graduate degree (in the corresponding department), without needing to submit GRE/GMAT scores, or letters of recommendation*. A student does not need to continue on for the graduate degree, however most do. Graduate certificates were designed for working professionals who have real life work experience and may not have time to take the GRE/GMAT. Admission requirements for the graduate certificate program are also more relaxed than the graduate degree. This graduate certificate may act as a gateway to the following master’s programs:
(Applicants must indicate which program they wish to use the certificate as a gateway for when initially applying for the certificate).
*Completion of a graduate certificate program does not automatically guarantee admission into a corresponding graduate degree program. To continue in a master’s degree program, you must apply. Click here for details and check with academic department for program specific details and requirements.
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