Graduate Certificate Programs

Electronic and Social Commerce

Department of Business and Information Technology

Program Description:
The electronic and social commerce graduate certificate program is designed to create successful students by developing skills in technological business practices that will provide opportunities for succeeding in today’s fast paced world.

To that end, the program focuses on the following competencies:

  • Management concepts applied to IT
  • Management concepts applied to support of electronic commerce
  • Use of business processes in IT integration
  • Competitive advantage through IT
  • Electronic commerce through collaborative shopping

The graduate certificate in electronic and social commerce consists of four 3-credit hour courses.  Students will be responsible for prerequisite knowledge as determined by course instructors and listed in the graduate catalog

 The course is:

  • IST 6641 Advanced Electronic and Mobile Commerce - taught fall semester

Pick one course from the following:

  • BUS 6723 Corporate Information Systems Management - taught spring semester
  • IST 5251 Technological Innovation Management and Leadership - taught fall and spring semesters

Pick two courses from the following:

  • IST 5652 Advanced Web Development
  • IST 5168 / PHILOS 4368 Law and Ethics in E-Commerce
  • IST 5885 Human Computer Interaction - taught fall and spring semesters
  • IST 5886 Human-Computer Interaction Prototyping - taught fall semester
  • IST 6335 Mobile Technology for Business - taught spring semester
  • IST 6445 Database Marketing - taught spring semester
  • IST 6680 Advanced Web and New Media Studies - taught fall semester
  • MKT 5310 Digital Marketing and Promotions - taught fall semester
  • MKT 6580 Advanced Marketing Strategy

Please check the  Schedule of Classes for a current listing of available courses.

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Core Courses:

IST 6641 Advanced Electronic and Mobile Commerce
Fundamental concepts of management and application to IT and support of commerce. Examines the use of IT in business processes and the management issues of integrating IT into organization processes to gain a competitive advantage. Includes a major end-of-semester project. Cannot receive credit for IST 4641 & IST 5641. 

Elective Courses:

BUS 6723 Corporate Information Systems Management
This course is designed primarily for potential managerial end users as managers, entrepreneurs, or business professionals in a technology-enabled business environment; it helps students learn how to use and manage information to revitalize business processes, improve business decision-making, manage IT projects, and gain competitive advantages. MBA core.  Offered on-campus and via distance delivery.

IST 5251 Technological Innovation Management and Leadership
The course focuses on the knowledge and skills necessary for the development and implementation of effective strategies for the management of technology-based organizations. This involves: developing a general management perspective on technology and innovation, examining the problems of new product development, identifying distinctive technological competencies, licensing and marketing technologies, assessing the organizational and industrial context of technology. Prerequisite: Senior or Graduate Standing.  Offered on-campus and via distance delivery.

IST 5652 Advanced Web Development
Advanced Web development techniques to provide dynamic interaction; methods for extracting and delivering dynamic information to/from Web servers - a hands-on approach. Emphasis on interaction with servers; mobile software development; processing of graphics & web video. Project work is required.  Offered on-campus and via distance delivery.

IST 5168 / PHILOS 4368 Law and Ethics in E-Commerce
Provides the ethical framework to analyze the ethical, legal, and social issues that arise for citizens and computer professionals regarding the computerization of society. Topics include: free speech, privacy, intellectual property, product liability, and professional responsibility.

IST 5885 Human Computer Interaction
Introduction to the field of human-computer interaction (HCI). Students examine issues and challenges related to the interaction between people and technology. The class explores the social and cognitive characteristics of people who use information systems. Students learn techniques for understanding user needs, interface prototyping, and interface evaluation. Prerequisite: PSYCH1101. 

IST 5886: Human-Computer Interaction Prototyping
This course covers designs, methods and tools for creating low and high fidelity prototypes of information technology systems, which is part of the iterative design cycle commonly used for the creation of usable information technologies. Prerequisites: IST 286 or web design experience; preceded or accompanied by IST 5885. 

IST 6335: Mobile Technology for Business
Overview of mobile technology use in business environments. Topics include: mobile industry; mobile network and wireless standards; mobile devices; mobile web design and app development; social and user experience issues; mobile marketing and commerce. Project required. Cannot take both IST 4335 and IST 6445. Prerequisites: IST 3423 or equivalent, IST 3333 or equivalent, Graduate standing. 

IST 6445 Database Marketing
Intro to methods and concepts used in database marketing: 1) predictive modeling techniques (e.g., regression, decision trees, cluster analysis) and 2) standard processes for mapping business objectives to data mining goals to produce a deployable marketing model. Metrics like lifetime value of a customer and ROI will be covered. Several application areas covered. Prerequisite: Statistics understanding, programming understanding, familiarity with spreadsheets.

IST 6680 Advanced Web and New Media Studies
The course covers web culture, including topics such as social media; citizen journalism, crowd intelligence, privacy, and copyright. This course is an advanced version of intro to web studies, with additional assignments. Prerequisite: Graduate standing

MKT 5310 Digital Marketing and Promotions
This course will touch on the concepts of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts.  Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics. Students will be asked to work in small groups as they learn to solve marketing problems by thinking outside the box.

MKT 6580 Advanced Marketing Strategy
Identification and analysis of strategic managerial marketing issues. Integration of marketing concepts through theoretical overview and practical analysis, including extensive use of simulation. Independent work on marketing project. Prerequisite: MKT 310 or MKT 5105 or ENG MGT 3510.  Offered on-campus and via distance delivery

* Curriculum is subject to change. Please contact the department for up-to-date information on courses. Other courses approved by the department may be substituted for any of the above listed courses on a case-by-case basis. The administrative coordinators must approve the substitution prior to enrolling in the course.

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The graduate certificate program is open to all individuals holding a BS, MS or PhD degree in areas such as business, social sciences, technology, engineering, or related disciplines. In order to receive a graduate certificate, the student must have an average graduate cumulative grade point of 3.0 or better on a 4.0 scale in the certificate courses taken. Students admitted only to the certificate program will have non-degree graduate status but will earn graduate credit for the courses they complete. The courses in the certificate program will be offered such that students can complete the program in a timely manner. If the four-course sequence approved by the graduate advisor is completed with a grade of B or better in each of the courses taken, the student will, upon application, be admitted to the MBA in business administration or to the MS in information science and technology. The certificate courses taken by students admitted to the program will count toward the MBA program or the MS in information science and technology degree program. Once admitted to the certificate program, a student will be given three years to complete the program as long as a B or better average is maintained in the courses taken.

Click here for more information on admissions.

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Students applying for a business project management graduate certificate will need the following:

Complete the Online Application. When you start your application select "Graduate Online/Distance" and then select which certificate you are applying for. Don't forget to list your current employer and company location on the application.

More Details

Gainful Employment Program Disclosure

Effective July 1, 2011, the Department of Education requires that all certificate programs must disclose particular Gainful Employment information to current and prospective students. The information that is provided in the disclosure includes the estimated cost of the certificate program as well as on-time graduation and job placement rates for this particular certificate program. The disclosure information is based on data from the 2016-17 school year (defined as the period between July 1, 2016, and June 30, 2017)

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Graduate certificates were designed as a gateway to a master’s degree. If a student earns a B or better in each certificate course they may continue for the graduate degree (in the corresponding department), without needing to submit GRE/GMAT scores, or letters of recommendation*. A student does not need to continue on for the graduate degree, however most do. Graduate certificates were designed for working professionals who have real life work experience and may not have time to take the GRE/GMAT. Admission requirements for the graduate certificate program are also more relaxed than the graduate degree. This graduate certificate may act as a gateway to the following master’s programs:

Business Administration (MBA)
Information Science and Technology (MS)

(Applicants must indicate which program they wish to use the certificate as a gateway for when initially applying for the certificate).

*Completion of a graduate certificate program does not automatically guarantee admission into a corresponding graduate degree program. To continue in a master’s degree program, you must apply. Click here for details and check with academic department for program specific details and requirements.

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All courses are offered through distance education in a short condensed format, typically 5-8 weeks in length, over the internet, via live streaming video; collaborative learning software includes WebEx and Blackboard; classes are archived online for review and easy access.

Course Management Software: Blackboard.

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Business and Information
Science and Technology

Dr. Sarah Stanley 
Assistant Professor
Business and Information Science and Technology
107H Fulton Hall
301 W. 14th St.
Rolla, MO 65409-0360
Phone: 573-341-7213

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Phone: 573-341-6591
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