Graduate Certificate Programs

Digital Media and Web Design

Department of Business and Information Technology

Program Description:
The graduate certificate in digital media and web design focuses on the media, the social/digital network that connects these media, the interfaces that connect these media with users, and the application of these skills in business and other creative contexts. Students will learn digital media creation, design and analysis skills and knowledge. This certificate program addresses the pressing demand and opportunities for graduates with advanced knowledge and skills in areas such as networked communication and marketing, web-based media creation and design, and methods for designing and building effective human-media interfaces.

The digital media certificate program consists of four of six courses. Students will be responsible for prerequisite knowledge as determined by course instructors and listed in the graduate catalog.  With the approval of the department, appropriate courses may be substituted for a certificate course if that course is not available.

The following course is required:

  • IST 6654 Advanced Web and Digital Media Development - taught fall semester

And two of the following:

  • IST 5885 Human-Computer Interaction - taught fall and spring semesters
  • IST 6680 Advanced Web and New Media Studies - taught fall semester
  • MKT 5310 Digital Marketing and Promotions - taught fall semester

And one of the following:

  • IST 5652 Advanced Web Development
  • IST 5886 Human-Computer Interaction Prototyping - taught fall semester

Please check the Schedule of Classes for a current listing of available courses for distance students.

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IST 6654 Advanced Web and Digital Media Development
This course covers advanced techniques and tools for the design and development of web-based media, including text, graphics, animation, audio, and video. This course is an advanced version of web and digital media development, with additional assignments. Prerequisite: Graduate Standing. 

IST 5885 Human-Computer Interaction
Introduction to the field of human-computer interaction (HCI). Students examine issues and challenges related to the interaction between people and technology. The class explores the social and cognitive characteristics of people who use information systems. Students learn techniques for understanding user needs, interface prototyping, and interface evaluation. Prerequisite: PSYCH 1101. 

IST 6680 Advanced Web and New Media Studies
The course covers web culture, including topics such as social media; citizen journalism, crowd intelligence, privacy, and copyright. This course is an advanced version of Intro to Web Studies, with additional assignments. Prerequisite: Graduate standing.

MKT 5310 Digital Marketing and Promotions
A managerial examination of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics. Prerequisite: PSYCH 1101. 

IST 5652 Advanced Web Development
Advanced web development techniques to provide dynamic interaction; methods for extracting and delivering dynamic information to/from web servers - a hands-on approach. Emphasis on interaction with servers; mobile software development; processing of graphics & web video. Project work is required. Prerequisite: IST 1551, IST 4654.

IST 5886 Human-Computer Interaction Prototyping
This course covers designs, methods and tools for creating low and high fidelity prototypes of information technology systems, which is part of the iterative design cycle commonly used for the creation of usable information technologies. Prerequisites: IST 4654 or web design experience; preceded or accompanied by IST 5885.

* Curriculum is subject to change. Please contact the department for up-to-date information on courses. Other courses approved by the department may be substituted for any of the above listed courses on a case-by-case basis. The administrative coordinators must approve the substitution prior to enrolling in the course.

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The graduate certificate program is open to all individuals holding a BS, MS or PhD degree in areas such as business, social sciences, technology, engineering, humanities, or related disciplines. In order to receive a graduate certificate, the student must have an average graduate cumulative grade point of 3.0 or better on a 4.0 scale in the certificate courses taken. Students admitted only to the certificate program will have non-degree graduate status but will earn graduate credit for the courses they complete. The courses in the certificate program will be offered such that students can complete the program in a timely manner. If the four-course sequence approved by the graduate advisor is completed with a grade of B or better in each of the courses taken, the student will, upon application, be admitted to the master of business administration or to the master of science in information science and technology. The certificate courses taken by students admitted to the program will count toward the MBA program or the MS in information science and technology degree program. Once admitted to the certificate program, a student will be given three years to complete the program as long as a B or better average is maintained in the courses taken.

Click here for more information on admissions.

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Students applying for a business project management graduate certificate will need the following:

Complete the Online Application. When you start your application select "Graduate Online/Distance" and then select which certificate you are applying for. Don't forget to list your current employer and company location on the application.

More Details

Gainful Employment Program Disclosure

Effective July 1, 2011, the Department of Education requires that all certificate programs must disclose particular Gainful Employment information to current and prospective students. The information that is provided in the disclosure includes the estimated cost of the certificate program as well as on-time graduation and job placement rates for this particular certificate program. The disclosure information is based on data from the 2017-18 school year(defined as the period between July 1, 2017, and June 30, 2018)


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Graduate certificates were designed as a gateway to a master’s degree. If a student earns a B or better in each certificate course they may continue for the graduate degree (in the corresponding department), without needing to submit GRE/GMAT scores, or letters of recommendation*. A student does not need to continue on for the graduate degree, however most do. Graduate certificates were designed for working professionals who have real life work experience and may not have time to take the GRE/GMAT. Admission requirements for the graduate certificate program are also more relaxed than the graduate degree. This graduate certificate may act as a gateway to the following master’s programs:

Business Administration (MBA)
Information Science and Technology (MS)

(Applicants must indicate which program they wish to use the certificate as a gateway for when initially applying for the certificate).

*Completion of a graduate certificate program does not automatically guarantee admission into a corresponding graduate degree program. To continue in a master’s degree program, you must apply. Click here for details and check with academic department for program specific details and requirements.

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All courses are offered through distance education in a short condensed format, typically 5-8 weeks in length, over the internet, via live streaming video; collaborative learning software includes WebEx and Blackboard; classes are archived online for review and easy access.

Course Management Software: Blackboard.

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Contact Us

Business and Information
Science and Technology

Dr. Sarah Stanley 
Assistant Professor
Business and Information Science and Technology
107H Fulton Hall
301 W. 14th St.
Rolla, MO 65409-0360
Phone: 573-341-7213

Global Learning - Distance Education
Student Support Services

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Rolla, MO 65409
Phone: 573-341-6591
Fax: 573-202-2396