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Instructor: Stanley, Sarah M.
Email: stanleysm@mst.edu
MKT 5320: Marketing for Non-Profits
Illustrates the importance of creating synergy within a marketing campaign. Speaking with "one voice' allows a brand to make a stronger impact; students will work with a local non-profit to improve their marketing message at each customer touch point. Students will analyze a marketing plan and work to improve it, including brochures & donation letters.
Additional Info:
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Time/Day: 03:00 pm - 05:00 pm WEEK Prerequisites: : At least Junior standing. Units: 3 Course Component(s): Lecture Introduction Video: Intro |
Group Project: yes Live Participation Required: no Download Restrictions: allowed upon request |
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Books: Jennifer Aaker and Andy Smith. The Dragonfly Effect. ISBN: 978-0-470614150 |
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Attention Distance Students
For classes produced by I.T. MediaServices: Access to live and archived media will be available in MediaSpace at mst.mediaspace.kaltura.com or in Panopto at mst.hosted.panopto.com. For more information email itms@mst.edu.
For other course content: please contact your instructor.
| Enrollment Information | ||||
| Campus | Delivery Mode | Class Status | Class Nbr | Section |
| Distance Education | Internet | OPEN | 72021 | 1DI4 |
| Course Access Information | ||||
| Learning Management System | Canvas | |||