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Instructor: Fletcher, Kenneth
Email: fletcherkk@mst.edu

IST 6445: Database Marketing

Intro to methods and concepts used in database marketing: 1) predictive modeling techniques (e.g., regression, decision trees, cluster analysis) and 2) standard processes for mapping business objectives to data mining goals to produce a deployable marketing model. Metrics like lifetime value of a customer and ROI will be covered. Several application areas covered.

Time/Day: 04:00 PM - 06:30 PM W
Prerequisites: Statistics understanding, programming understanding, familiarity with spreadsheets.
Units: 3
Course Component(s): Lecture

Attention Distance Students

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Enrollment Information
Campus Delivery Mode Class Status Class Nbr Section
Distance Education Internet OPEN 71621 1DIB

Course Access Information
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