View All Courses     Distance Enrollment     Course Number Conversion
no_pic
Instructor: Merz, Christopher J.
Email: merzc@mst.edu

IST 6445: Database Marketing

Intro to methods and concepts used in database marketing: 1) predictive modeling techniques (e.g., regression, decision trees, cluster analysis) and 2) standard processes for mapping business objectives to data mining goals to produce a deployable marketing model. Metrics like lifetime value of a customer and ROI will be covered. Several application areas covered.

Time/Day: 07:00 pm - 09:30 pm W
Prerequisites: Statistics understanding, programming understanding, familiarity with spreadsheets.
Units: 3
Course Component(s): Lecture

Attention Distance Students

For EdTech Media produced classes: Access to live and archived media is thru MediaSpace.
For other course content: please contact your instructor.

Enrollment Information
Campus Delivery Mode Class Status Class Nbr Section
Distance Education Internet OPEN 71704 1DIB

Course Access Information
Learning Management System Canvas

Missouri University of Science and Technology

Missouri S&T, Rolla, MO 65409 | 573-341-4111 | 800-522-0938 | Contact us Accreditation | Consumer Information | Our Brand | Disability Support | TERMINALFOUR

© 2018 Curators of the University of Missouri | UM System
Missouri S&T is an equal opportunity, access, affirmative action, pro-disabled and veteran employer