IST 6445: Database Marketing
Intro to methods and concepts used in database marketing: 1) predictive modeling techniques (e.g., regression, decision trees, cluster analysis) and 2) standard processes for mapping business objectives to data mining goals to produce a deployable marketing model. Metrics like lifetime value of a customer and ROI will be covered. Several application areas covered.
Additional Info:
Time/Day: 07:00 pm - 09:30 pm W Prerequisites: Statistics understanding, programming understanding, familiarity with spreadsheets. Units: 3 Course Component(s): Lecture |
Group Project: yes Live Participation Required: selected dates Download Restrictions: allowed upon request |
Books: Drozdenko, R. & Drake, D., Optimal Database Marketing: Strategy, Development, and Data Mining, Sage Publications, 2002. |
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Enrollment Information | ||||
Campus | Delivery Mode | Class Status | Class Nbr | Section |
Distance Education | Internet | OPEN | 71776 | 1DIB |
Course Access Information | ||||
Learning Management System | Canvas |