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MKT 5310: Digital Marketing and Promotions
A managerial examination of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics.
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Time/Day: 02:00 PM - 03:15 PM TR Prerequisites: : At least Junior standing. Units: 3 Course Component(s): Lecture |
Group Project: No Live Participation Required: No, distance are not required to attend synchronous lecture. Download Restrictions: Must request permission from instructor. |
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Books: Scott, David Meerman. The New Rules of Marketing and PR. 6th Ed ISBN: 978-1-119-36241-8 |
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Attention Distance Students
For classes produced by I.T. MediaServices: Access to live and archived media will be available in MediaSpace at mst.mediaspace.kaltura.com or in Panopto at mst.hosted.panopto.com. For more information email itms@mst.edu.
For other course content: please contact your instructor.
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| Campus | Delivery Mode | Class Status | Class Nbr | Section |
| Distance Education | Internet | OPEN | 71837 | 102 |
| Course Access Information | ||||
| Learning Management System | Canvas | |||