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ERP 6610: Advanced Customer Relationship Management in ERP Environment

Identification (targeting), acquisition, retention, and development (expansion) of (profitable) customers. Effective and efficient mgmt of customers, using IT. SAP CRM, SAS BI tools, and Sybase mobile application development are used. Research paper and presentation required.

Time/Day: 04:00 PM - 06:30 PM W
Prerequisites: : ERP 2110 or preceded or accompanied by ERP 5110.
Units: 3
Course Component(s): Lecture

Attention Distance Students

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Enrollment Information
Campus Delivery Mode Class Status Class Nbr Section
Distance Education Internet OPEN 72611 102

Course Access Information
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