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Business 6622: International Marketing

This course focuses on the challenges faced by business managers as they deal with a competitive global market. The course will examine various topics related to international marketing such as cultural differences, economic differences, differences in product and technical standards, global advertising, and international pricing and segmentation. MBA core.

Time/Day: 07:00 PM - 09:30 PM M
Prerequisites: Graduate standing.
Units: 3
Course Component(s): Lecture

 Group Project: Yes
Live Participation Required: No, distance are not required to attend synchronous lecture.
Download Restrictions: Must request permission from instructor.
Books:
  • Cialdini, Robert B. Influence: Science & Practice. 5th Edition. ISBN: 978-0-205-60999-4
  • Scott, David Meerman. The New Rules of Marketing and PR. 6th Ed ISBN: 978-1-119-36241-8
  • Rapaille, Clotaire. The Culture Code. ISBN:978-0-7679-2057-5
  • Underhill, Paco. Why We Buy: the science of shopping updated and revised for the internet, the global market, and beyond. ISBN: 978-1-4165-9524-3

Attention Distance Students

For classes produced by I.T. MediaServices: Access to live and archived media will be available in MediaSpace at mst.mediaspace.kaltura.com or in Panopto at mst.hosted.panopto.com. For more information email itms@mst.edu.
For other course content: please contact your instructor.

Enrollment Information
Campus Delivery Mode Class Status Class Nbr Section
Distance Education Internet OPEN 71471 102

Course Access Information
Learning Management System Canvas

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