MKT 5310: Digital Marketing and Promotions
A managerial examination of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics.
Time/Day: 02:00 pm - 03:15 pm TR Prerequisites: : At least Junior standing. Units: 3 Course Component(s): Lecture Introduction Video: Intro |
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Attention Distance Students
For EdTech Media produced classes: Access to live and archived media is thru MediaSpace.
For other course content: please contact your instructor.
Enrollment Information | ||||
Campus | Delivery Mode | Class Status | Class Nbr | Section |
Distance Education | Internet | OPEN | 72122 | 1DIS |
Course Access Information | ||||
Learning Management System | Canvas |