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MKT 5310: Digital Marketing and Promotions

A managerial examination of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics.

Time/Day: 02:00 pm - 03:15 pm TR
Prerequisites: : At least Junior standing.
Units: 3
Course Component(s): Lecture
Introduction Video: Intro

Attention Distance Students

For EdTech Media produced classes: Access to live and archived media is thru MediaSpace.
For other course content: please contact your instructor.

Enrollment Information
Campus Delivery Mode Class Status Class Nbr Section
Distance Education Internet OPEN 72122 1DIS

Course Access Information
Learning Management System Canvas