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Business 6622: International Marketing

This course focuses on the challenges faced by business managers as they deal with a competitive global market. The course will examine various topics related to international marketing such as cultural differences, economic differences, differences in product and technical standards, global advertising, and international pricing and segmentation. MBA core.

Time/Day: 04:00 pm - 06:30 pm R
Prerequisites: Graduate standing.
Units: 3
Course Component(s): Lecture

Attention Distance Students

For EdTech Media produced classes: Access to live and archived media is thru MediaSpace.
For other course content: please contact your instructor.

Enrollment Information
Campus Delivery Mode Class Status Class Nbr Section
Distance Education Internet OPEN 71640 1DIS

Course Access Information
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